The Currency Of Content

The New Formula for Enabling Content in a Mobile World: From productivity to message accuracy to sales effectiveness, content is the currency for the modern organization. Careful strategies to aggregate, curate, and deliver the right content to the right people at the right time are non-negotiable requirements in an environlment where compaies are drowning in a rapidly growng sea of data. This White Paper explores the various facets of the content challenge and outlines a new formula for maximizing content value.