What is a Sales Coaching Program?

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. When executed well, coaching programs allow the learners to take in information in bite-sized pieces and continue learning over long periods of time. It’s an interactive approach to training where the learners get to practice what they’re taught and use information in real-life scenarios.

In short, we believe sales coaching is the most effective way to build confident sales team members and ultimately increase your sales.


Why is Sales Coaching Important?

You can have the best product in the world, but if your frontline sales teams do not know how to get that product from the shelf into the hands of your customers, you’re in trouble. It’s time to stop forcing your retailers, partners, and employees to fend for themselves, and start equipping them with tools that will help them sell more product. When your sales people win, your whole company wins.




Video Coaching allows managers to create, assign, review, and approve engaging, interactive training experiences through the Bigtincan Zunos platform. End users are confident in what they are aiming to achieve by referencing a description of the assignment, due dates, evaluation criteria, and a video of the expected outcome. Video Coaching delivers assignments with context to end users, allows them to record their content, review the recording, and submit or re-record as needed. Easy-to-follow feedback and rating features make perfecting a pitch easier than ever, and encourage collaboration.

Sales Coaching Assignment View
Sales Coaching Assignment Settings Screenshot
Sales Coaching Feedback Screenshot
The Ultimate Sales Coaching Guide CTA
Aragon Sales Coaching and Learning 2019 Report