What is Sales Enablement

“Sales enablement is the process of making sales teams able to efficiently move customers through the sales process to the point where the customer can make a buying decision.”

John Moore, The Collaborator 

Sales enablement is a strategic approach, involving not just Sales and Marketing but also people from other functional areas like Customer support and Field Services.

The Essential Guide to Sales Enablement provides a holistic view of Sales Enablement in 2019 including definitions, why companies are implementing Sales Enablement, how-to’s, best practices, and types of Sales Enablement technologies.



Sales Coaching and Learning Guide
Sales Enablement Vendor Evaluation