Are you a B2B Sales leader?
If you are, the vast majority of your organization’s revenue is coming from existing customers.
Why then, do so many B2B sales leaders focus more on new customer acquisition than they do on up-selling to their existing customers?
In this webinar you’ll hear from the VP of Revenue Enablement at Bigtincan, John Moore (The Collaborator), and Kurt Shaver, Co-founder and Chief Sales Officer at Vengreso. These executives will explore why it is important for Sales Leaders and Sales Enablement leaders to deploy proven up-selling strategies to maximize lifetime revenue potential per customer.
Watch this webinar to learn:
- The role of Customer Success in up-selling, and 3 ways to integrate them into the up-selling process without offending the customer.
- Up-selling success stories, and the role of Sales Enablement in up-selling strategies.
- Proven tips and tactics that enablement teams can use to engage with customer success for up-selling potential.
- Tools to consider using as part of up-selling efforts, including video, live meetings, and enablement tools for content and training.