With Bigtincan, we’ve found an easy, highly effective way to arm our field representatives with a single point of access to all of the tools they need to close deals.
Equipping a mobile sales force with easy access to the latest brand materials
Fashion is a visual industry and visuals are critical to the success of sales. To meet this challenge, PAIGE Denim needed to implement an easy-to-use solution that allowed sales staff to always have access to the newest images through a single interface.
PAIGE Denim was using a File Transfer Protocol (FTP) to store and access images of new collections of jeans. This posed a tremendous challenge for PAIGE distributors as they regularly had to navigate through complex file systems to try and find and download the latest images on the fly, which often staggered the sales process. PAIGE Denim needed to find a way to:
- Improve field sales processes by arming distributors with an easy-to-use tool to access and share images and measure content effectiveness
- Equip teams with tools that improve—not hinder—the mobile workforce’s workflow
- Streamline the sales process while providing salespeople with access to resources – from look books to line sheets to materials – on the go
Bigtincan has improved our business processes across the board.
Arming field reps with visual storytelling
PAIGE Denim implemented Bigtincan to improve the field sales process with distributors by making it easier for sales reps to access and share images of new jeans collections while garnering valuable insights around which content is most effective during the sales process.
“In the fashion industry, your success often hinges on how well you can tell a visual story and our field sales organization was not able to effectively do that with our internal FTP system,” said Ywain Cheney, Art Director of Paige Denim.
Bigtincan Content hub is the world’s leading mobile-first content enablement platform that puts content in context, delivering the right content to the right user based on role, time, location, association and/or event – with all the automation and tools needed to engage with content in one integrated, intuitive platform. PAIGE Denim implemented Bigtincan to create a more efficient and cost effective way for its field sales team to access and share images through a single interactive interface.
Gaining visibility into performance of marketing assets
More importantly, the executive team wanted to understand which images and content were resonating with buyers and to duplicate that process across the sales organization. Content Hub also provides PAIGE Denim with intelligent insight into all aspects of how all of its 75 field sales users engage with content, helping them unlock expertise and create expert networks that will improve the overall performance of the entire group.
Cheney cited the success they’ve had with understanding how and when to deploy different types of content with Content Hub, saying, “With Bigtincan, we’ve found an easy, highly effective way to arm our field representatives with a single point of access to all of the tools they need to close deals. As a result, our sales process is much more fluid, our field reps are much more productive and we have much better visibility into how our marketing assets are being used. Bigtincan has improved our business processes across the board.”
