Bigtincan to Host Webinar for Sales Enablement & Marketing Professionals on Mobile Content Enablement Best Practices

BOSTON, Mass. – December 4, 2014 – Bigtincan, a leader in mobile content enablement for field sales and service organizations, today announced that it will host a webinar for sales enablement and marketing professionals on how to better help sales teams access the right content on their mobile devices to engage more effectively with customers, and make every customer interaction count.

Marketers today devote extraordinary resources to content development, but, according to the American Marketing Association, over 90 percent of marketing deliverables aren’t used by salespeople. To improve this statistic, marketers must be able to gain visibility into content utilization to quantify the value and impact of marketing content and sales tools used during the sales process. Marketing must also change its content publishing model to ensure that the right content is delivered directly to sales reps’ mobile devices based on specific roles, time, locations, associations and events. In doing so, not only will marketing get the most out of their content and sales tool investments, but sales teams will have access to relevant information they need, when they need it the most.

Who: Brian Cleary, chief strategy & marketing officer, Bigtincan                            

What: One of the primary obstacles for marketers when it comes to content is ensuring salespeople can easily access the right information at the right time on any mobile device, and make the most of every customer interaction. In addition, when organizations have the intelligent insight into sales and field teams’ interactions with content, marketing can better understand what works and what doesn’t in front of customers, and can then suggest the content to use at a particular sales stage. Marketing can also understand expert sales behaviors and can share that knowledge across the entire sales team.

In this webinar, Bigtincan will explore:

  • How mobile content enablement can help marketing professionals and their mobile teams get the most out of available content;
  • Survey results, including how salespeople use – or don’t use – the content marketing teams create;
  • How marketing can help salespeople spend more time generating revenue, rather than searching through files and folders within multiple content siloes;
  • Benefits of a content-enabled field organization; and
  • How to unlock group knowledge to improve efficiency and marketing’s focus.

When:  Thursday December 11, 2014, 1:00 p.m. to 2:00 p.m. EST

How: To register to attend the event, please visit: http://content.Bigtincan.com/Marketing-Webinar.html

About Bigtincan

Bigtincan transforms the way sales and services organizations interact and engage with customers when using their mobile devices. The company’s innovative mobile-first content enablement platform, Bigtincan hub, puts content into context, securely delivering the right content to the right user based on role, time, location, association and/or event with all the automation and tools needed in one integrated platform. With Bigtincan, organizations can deliver an unprecedented customer-first experience for workforces that rely on their mobile devices to be productive. For more information, please visit www.Bigtincan.com or follow @bigtincan on Twitter.

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Contact:
Brooke Wenrick
fama PR for Bigtincan
bigtincan@famapr.com
(617) 986-5022

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