Bigtincan Announces Acquisition of Sales AI Technology Innovator Contondo
Acquisition to strengthen Bigtincan’s investments and leadership in AI-powered Sales Enablement Automation and expand future capabilities of the Bigtincan Hub Platform
BOSTON, Mass. – November 29, 2017 – Bigtincan, the leader in mobile, AI-powered sales enablement automation, today announced the acquisition of Israel-based Contondo, Inc.
Contondo‘s sales enablement automation tools focus on the discovery and classification of available sales and service content, while enhancing measurement and improving ROI. Contondo’s data science team and innovative core technology ensure additional capabilities to the Bigtincan Hub Sales Enablement Automation Platform and further strengthen Bigtincan’s leadership in the market.
“Contondo has created a powerful ontology using advanced data science to classify available content, as well as analyze alignment between content and pipeline to illuminate value,” said Aviv Ben Zeev, Contondo Co-founder and CEO.
According to Gartner, “digital sales content management (DCMS) applications encompass repositories, authoring tools, collaborative environments, and interfaces for publishing, versioning and presenting content, to help salespeople (both direct and indirect) efficiently and effectively develop and close business. These applications improve the delivery of internal- and external-facing content to salespeople, or improve engagement with prospects and clients, and increase win rates, deal velocity and deal sizes. They are most commonly used to support long-cycle B2B and B2C sales processes, but they also apply to transactional sales processes, such as detailing merchandisers on the retail selling floor.” 1
“Bigtincan sees specialized technology acquisitions like Contondo as a key strategy to accelerating our global business and further developing our SalesAI technology suite,” said David Keane, Co-founder and CEO of Bigtincan. “The data science team at Contondo has done amazing things and we expect to continue to add value to our platform.”
To learn more about Bigtincan and Bigtincan Hub, visit www.bigtincan.com.
A complimentary copy of the Gartner “Market Guide for Digital Content Management for Sales” report is available for download here.
 Gartner, “Market Guide for Digital Content Management for Sales” by Tad Travis, Todd Berkowitz, Guneet Bharaj, Melissa A. Hilbert, November 17, 2017.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Bigtincan (ASX:BTH) helps sales and service teams increase win rates and customer satisfaction. The company’s mobile, AI-powered sales enablement automation platform features the industry’s premier user experience that empowers reps to more effectively engage with customers and prospects and encourages team-wide adoption. Leading brands including AT&T, ThermoFisher, Merck, ANZ Bank and others rely on Bigtincan to enhance sales productivity at every customer interaction. With global sales and marketing headquartered in Boston, Bigtincan also has offices across EMEA, Australia and Asia. To discover more about how your organization can benefit from the Bigtincan Hub platform, please visit www.bigtincan.com or follow @bigtincan on Twitter.
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