MobileIron AppConnect Partner to Share Best Practices for Securely Delivering Marketing Content to Mobile Sales Teams
BOSTON – May 28, 2014 – Bigtincan, a leader in mobile content enablement, today announced that it will host a webinar as part of the MobileIron “Journey to a Mobile First Enterprise” series.
Today, as much as 80 percent of the content that marketing generates is not used by sales, even though most of it is created specifically for sales and channel enablement. Further compounding this issue is the fact that sales teams are by nature, mobile. Enabling a mobile workforce today extends beyond merely supplying a device and having a repository of content.
Organizations need to stop creating content for the sake of doing so and leverage analytics to identify the content that’s closing sales. This webinar will focus on enabling a mobile workforce by arming them with the most compelling content at their fingertips right when they need it.
Who: David Keane, founder and chief executive officer, Bigtincan
Alan Giles, vice president, EMEA, Bigtincan
Nigel Hawthorn, director of EMEA marketing, MobileIron
What: One of the primary obstacles the mobile workforce faces is the inability to easily access the right information at the right time on their mobile devices. Sifting through countless presentations, collateral documents and other marketing content across multiple repositories can be frustrating. The key to improving sales and marketing productivity is through mobile content enablement, which equips workforces with the right content, right when they need it.
In this webinar, Bigtincan will present a series of case studies to illustrate:
• How IT executives and CIOs can govern corporate content, while allowing users to utilize, organize, annotate/comment on, share and iterate the data;
• How to continuously measure content utilized by sales teams, providing feedback to marketing on how and when content is being used; and
• How mobile content enablement empowers service workers in the field.
When: Monday, June 2, 2014 at 10a.m. ET
Tuesday, June 3, 2014 at 11a.m. ET and 9p.m. ET
How: To register to watch a replay of the event, please visit: http://bit.ly/Z58F8kAbout Bigtincan
Bigtincan has transformed the way business is done on mobile devices. The company’s innovative mobile content enablement solution, Bigtincan hub, is a unified set of productivity tools that enables users to securely and effectively engage with the right content at the right time in the right location – no matter where the content resides. Bigtincan provides intelligent insights around the interaction, utilization and value of content within an organization, while providing unprecedented control and governance over content usage and sharing. Founded in 2011 with headquarters in Boston, MA and regional offices in Paris, Singapore and Sydney, the company has customers across a variety of industries including: government, healthcare, financial services, manufacturing retail and technology. For more information, please visit www.bigtincan.com/ or follow @bigtincan on Twitter.
Contact:
Danielle Millerick
fama PR for Bigtincan
bigtincan@famapr.com
(617) 986-5030