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Ovum: How to make a successful mobile business initiative

Ovum Research just released their 2015 Trends to Watch: Enterprise Mobility, and their third trend makes a key point about content enablement:

Ensuring that mobile device users can get access to and engage with content on any mobile device will ensure the success of an organization’s mobile business initiative.

Richard Absalom, senior analyst, enterprise mobility at Ovum, said: “While pressure from end users continues to have an impact on the shape of the EMM market, it is time for enterprises to become more proactive with their mobility strategies and look for ways that mobile devices—whether corporate or employee-owned—and apps can work in tandem with other endpoints to transform the way that people work.”

These are the five key trends in the mobile consumerisation market, according to Ovum:

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