Category: Uncategorized

Underutilized sales content blog image

Make Your Sales Content Count, Part 1: Why Sales Content is Underutilized

October 24, 2018

by Brandon Vasciannie Marketing teams devote endless time, money, and effort to churn out sales content that they can’t wait to hand off to their sales team. The reality is that their sales team is unlikely to use the content, and might…

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Sales Enablement Alignment for Life Sciences Episode #2: Stealing Signs

October 22, 2018

by Jim Patchen Fall is here, and with it comes its many trappings, including the best part of the Major League Baseball season. If you’ve been watching the MLB playoffs, it’s been obvious that the game is changing. Batters are less worried…

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The Key to Employee Development in Retail

October 19, 2018

by Brandon Brooks One of the greatest opportunities of my professional career happened when an organization took a chance and allowed me to take on roles and challenges that, on paper, I was nowhere near qualified for. I have a degree in…

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The Complexities of a Manufacturing Sales Environment

October 18, 2018

by Tim Keelan Complexity in sales means many things. More buyers per deal. More parts of the solution. Longer sales cycles. More diverse and complex selling moments. Differing messaging based on persona, industry, and situation.  And today the selling moment can happen…

AI Interview blog

Crawl, Walk, Run – The AI Journey

October 16, 2018

by Stephanie Schalow AI has made its way into countless software solutions, and with good reason – it can improve the selling experience for both sellers and buyers. However, AI systems traditionally require a significant number of inputs to begin to draw…

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A (Very) Brief History of Sales Enablement

October 12, 2018

Sales enablement didn’t suddenly wash up like a life raft on our shores. We’re still waiting for the definitive history on sales enablement, but we can trace its origins to 1999. That’s when John Aiello, a former brand manager at Miller Brewing…

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Does Gamification Live Up to the Hype?

October 11, 2018

by Tim Keelan When Bigtincan acquired Zunos, a micro-learning & gamification platform – I’ll admit I  was a bit skeptical. When first checking out the Zunos platform I thought it was cool, but I still didn’t fully “get it.”  I had heard about “gamification”…

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9 Ways Bigtincan Uses Bigtincan

October 5, 2018

Eating your own dog food: it’s probably the best way to get intimately acquainted with the product you sell. Here at Bigtincan, our platform is a part of the sales and marketing teams’ daily lives. Bigtincan is an incredibly powerful tool with…

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Sales Enablement Becoming More Crucial to Digital Transformation

October 4, 2018

Over the last month, I’ve been asked to speak at two separate events for the Sales Enablement Society — their annual conference in Denver, CO, and then at Sales Enablement Soiree that was held during Dreamforce.  At both of these events I…

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Old School vs New School Sales Training

October 3, 2018

by Chris Williams A bit about me: I’m the Director of Telecommunications/Technology vertical at Bigtincan. In a previous role at a Fortune 10 company, I was responsible for selling over 100+ telecommunications and software solutions to about 5,000 customers as a sales…