Category: Revenue Enablement

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The CMO’s Guide to Sales Enablement Tactics

November 5, 2019

The last few years of sales and customer service trends demonstrate that marketing has undergone some major changes. Many organizations are finding that B2B deals are high-cost, span multiple touchpoints, and take months to close. This means sales and marketing teams both…

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SiriusDecisions Summit Europe 2019 – Day 1

October 10, 2019

TOGETHER: Achieving High Performance by Aligning the B-to-B Revenue Engine This is the theme of the SiriusDecisions Summit Europe 2019 in London this week.  This simple statement was one of the main drivers for my attendance as it fits well with my…