Category: Marketing

"buyer enablement"

Implementing Buyer Enablement in Your Sales Enablement Strategy (2019)

July 2, 2019

I grew up in a lightly inhabited part of Vermont during the 70s and 80s. John MooreVP of Revenue Enablement, Bigtincan. Collaborating to increase the value of the Sales Enablement profession globally.

"sales and marketing alignment revenue growth"

Increase Revenue Alignment to Achieve up to 15% Higher Profitability

May 10, 2019

It should come as no surprise that one of the major challenges faced by today’s modern marketer is around the alignment of sales, marketing, and the rest of the organization. Getting teams to work together, and moreover to focus upon a shared…

"Content Velocity Marketing"

The Challenge of Content Velocity for the Modern Marketer (2019)

May 7, 2019

Bigtincan recently ran a webinar for Bigtincan for Adobe where we reviewed the challenges of today’s modern marketer in the context of their content. The level of interest the webinar received has convinced me to create this blog series to walk you…

"CMO sales and maketing alignment"

Why Your CMO Needs to be Your Chief Collaborator in 2019

May 1, 2019

So many of us have been pointing to the gap between marketing and sales for years, recognizing that the siloed operation of these teams have worked counter to the goals of the business.  Hubspot did an analysis of the cost of this…

"CMO leaving job"

What CMOs are Getting Wrong in 2019

April 23, 2019

Over the course of the last two weeks I have dug into the Gartner article, “8 Top Findings in Gartner CMO Spend Survey 2018-19” – today we will finish looking at the last points.   John MooreVP of Revenue Enablement, Bigtincan. Collaborating to…

"Sales presentation controls"

Sales Presentations: How Much Control Should Marketing Give?

April 17, 2019

This blog attempts to answer the thorny question of how much control you should give sales people over the creation of presentation decks – an area fraught with misunderstanding and different points of view! Robin GriffithsRobin is an expert in insight-based selling…

"martech driving results"

Bigtincan Helps CMOs Deliver Results in 2019

April 12, 2019

In my last post we started discussing how Why Bigtincan is Becoming a CMO’s Best Friend.  I wanted to continue my train of thought, focusing on the second item in the Gartner article, “8 Top Findings in Gartner CMO Spend Survey 2018-19.” John…

"CMO Using Bigtincan"

Why Bigtincan is Becoming a CMO’s Best Friend

April 10, 2019

At Bigtincan, I spend a lot of time digging into industry metrics as part of my efforts to find the right partners to work with. As the most integrated platform in the sales enablement space, Bigtincan focuses on delivering high quality integrations…

"sales collateral"

Why Salespeople Only Use 35% of Marketing Collateral

April 8, 2019

Marketers spend a ton of time, money, and effort creating digital sales collateral for their sales teams. Rusty BishopSVP of Marketing at Bigtincan

"Adobe Campaigns and Marketo Integration"

Bigtincan for Adobe – Campaigns and Marketo Integration

April 5, 2019

Marketing Automation is at the core of almost every marketing team – it’s a need-to-have, not a nice-to-have. Marketers use Marketing Automation platforms to gather data, and use that data to guide prospects through the buyer journey in the most effective way…