Category: Life Sciences

"AI Life Sciences Industry"

AI to Meet KPI, ROI goals for Life Sciences Organizations (2019)

May 31, 2019

Historically, it has been challenging for sales and marketing teams in the Life Sciences industry to capture KPI and ROI metrics against sales presentations and marketing collateral. Marketing surveys and advisory boards have been employed to provide guidance but are no substitute…

"sales enablement life sciences industry"

Key Requirements of a Sales Enablement Platform in the Life Sciences Industry

March 19, 2019

Sales enablement platforms are becoming an increasingly critical ingredient to success for Life Science organizations. The most successful organizations have a comprehensive sales enablement strategy and are moving away from custom applications and siloed solutions that are cobbled together, upgrading to innovative…

"life sciences sales enablement"

Marketing, Sales, and Service Challenges in the Life Sciences Industry

March 13, 2019

With the general pressure to lower healthcare costs, and with increased competition from new market entrants, generic providers, and from head-to-head competitors, life sciences firms are having their operating and profit margins squeezed. Bigtincan Staff


Big Love (Of Big Data) in the Life Sciences Industry

January 30, 2019

I love meeting with marketers in the Life Sciences industry. Whether it is with an executive at a Blue Chip Pharma, a Medical Device Market Leader, or a smaller but highly competitive lab company, they take a pragmatic approach to their craft…


Medical Science Liaison (MSL) Enablement

December 6, 2018

Medical Science Liaison (MSL) enablement is a key piece to your organization’s sales enablement strategy. The MSL role continues to be a vital piece of the overall sales enablement strategy, educating and fostering relationships with Key Opinion Leaders (KOLs), implementing Continuing Medical…