Category: Content

"remote working 2019"

Six Dos and Don’ts for Improving Communication in the Workplace

October 30, 2019

Technology has made our world a lot smaller in a short amount of time. We’re closer than ever, regardless of the physical distance between us. As a result, workforces are spreading out. Companies are looking beyond their cities, time zones, and even…

Choosing the right Sales Enablement Content Types

Sales Enablement Content Types You Should Be Using [2019]

September 24, 2019

Choosing the right Sales Enablement content types can be challenging. However, getting this right will ensure your buyers and sellers have the best experience possible. In my last article, we spent a lot of time discussing how you go about determining your Sales…

A Vibrant Sales Enablement Content Ecosystem

Determining Your Sales Enablement Content Needs

September 17, 2019

“A forest is mystery but the desert is truth. Life pared to the bone.” -Keith Miller, was he discussing Sales Enablement Content? This quote from American Author, Keith Miller, is beautiful and has long spoken to me. While Miller was unlikely thinking…

Help your sellers find the right sales content

September 17, 2019

“In some cases we learn more by looking for the answer to a question and not finding it than we do from learning the answer itself.” -Lloyd Alexander, American Author, not a Sales Enablement Professional responsible for helping sellers find the right…

"engaging learning content"

Creating Engaging Learning Content in 2019

May 21, 2019

Good content – we’re all after it in one form or another. Whether it’s for training our employees or reaching our customers, you need something that actually engages your reader and fast. If you’re ready to develop content that grabs your readers’…

"sales productivity loss"

Poor Content Management is Keeping Salespeople from Selling

May 14, 2019

In a post back in July of 2017, Peter Ostrow of Sirius Decisions wrote: John MooreVP of Revenue Enablement, Bigtincan. Collaborating to increase the value of the Sales Enablement profession globally.

"Content Velocity Marketing"

The Challenge of Content Velocity for the Modern Marketer (2019)

May 7, 2019

Bigtincan recently ran a webinar for Bigtincan for Adobe where we reviewed the challenges of today’s modern marketer in the context of their content. The level of interest the webinar received has convinced me to create this blog series to walk you…

"CMO sales and maketing alignment"

Why Your CMO Needs to be Your Chief Collaborator in 2019

May 1, 2019

So many of us have been pointing to the gap between marketing and sales for years, recognizing that the siloed operation of these teams have worked counter to the goals of the business.  Hubspot did an analysis of the cost of this…

"Sales presentation controls"

Sales Presentations: How Much Control Should Marketing Give?

April 17, 2019

This blog attempts to answer the thorny question of how much control you should give sales people over the creation of presentation decks – an area fraught with misunderstanding and different points of view! Robin GriffithsRobin is an expert in insight-based selling…

"employee engagement ipad"

Increasing Employee Engagement: Information vs. Knowledge

April 16, 2019

Give people new information and they forget more than 50 percent of it within one hour. Two-thirds of that information vanishes from their mind in a day. That’s according to Hermann Ebbinghaus’ “Forgetting Curve” commonly referenced in general psychology. Transferring information from…