Category: Content

"engaging learning content"

Creating Engaging Learning Content in 2019

May 21, 2019

Good content – we’re all after it in one form or another. Whether it’s for training our employees or reaching our customers, you need something that actually engages your reader and fast. If you’re ready to develop content that grabs your readers’…

"sales productivity loss"

Poor Content Management is Keeping Salespeople from Selling

May 14, 2019

In a post back in July of 2017, Peter Ostrow of Sirius Decisions wrote: John MooreVP of Revenue Enablement, Bigtincan. Collaborating to increase the value of the Sales Enablement profession globally.

"Content Velocity Marketing"

The Challenge of Content Velocity for the Modern Marketer (2019)

May 7, 2019

Bigtincan recently ran a webinar for Bigtincan for Adobe where we reviewed the challenges of today’s modern marketer in the context of their content. The level of interest the webinar received has convinced me to create this blog series to walk you…

"CMO sales and maketing alignment"

Why Your CMO Needs to be Your Chief Collaborator in 2019

May 1, 2019

So many of us have been pointing to the gap between marketing and sales for years, recognizing that the siloed operation of these teams have worked counter to the goals of the business.  Hubspot did an analysis of the cost of this…

"remote working 2019"

Six Do’s and Don’ts of workplace communication (2019)

April 22, 2019

Technology continues to shrink our world, making us more closely connected to each other in spite of physical distance. As a result, workforces are growing further apart geographically. Companies are reaching outside of their offices, time zones and countries to nab the…

"Sales presentation controls"

Sales Presentations: How Much Control Should Marketing Give?

April 17, 2019

This blog attempts to answer the thorny question of how much control you should give sales people over the creation of presentation decks – an area fraught with misunderstanding and different points of view! Robin GriffithsRobin is an expert in insight-based selling…

"employee engagement ipad"

Increasing Employee Engagement: Information vs. Knowledge

April 16, 2019

Give people new information and they forget more than 50 percent of it within one hour. Two-thirds of that information vanishes from their mind in a day. That’s according to Hermann Ebbinghaus’ “Forgetting Curve” commonly referenced in general psychology. Transferring information from…

"salesperson mobile sales enablement"

5 Steps to Building a Mobile-Ready Sales Performance Support System

February 22, 2019

After your marketing team goes through the process of identifying what content your should produce, it’s time to find the best way to get that content to your sales team. Here’s 5 steps to build and sustain a cost-effective program for delivering sales content.…

"shutterstock_459592504"

The Attributes of Successful Sales Content

February 13, 2019

Creating impactful content is not a simple undertaking. It requires a thoughtful, reasoned approach to match the design of each content item with the necessary attributes. It is an ongoing process that adapts to changing customer needs and quickly adopts new forms…

"shutterstock_708221614"

The Recipe for Designing a Premier UI/UX Experience

January 31, 2019

When designing a UI (User Interface), there are many factors that contribute to an overall great experience.  Of these factors to consider, the most important by far is of course the user. It seems obvious that the most crucial part of a…