Category: AI

"AI Life Sciences Industry"

AI to Meet KPI, ROI goals for Life Sciences Organizations (2019)

May 31, 2019

Historically, it has been challenging for sales and marketing teams in the Life Sciences industry to capture KPI and ROI metrics against sales presentations and marketing collateral. Marketing surveys and advisory boards have been employed to provide guidance but are no substitute…


Top 10 Questions to Ask When Evaluating a Sales Enablement Software

November 7, 2018

Evaluating and choosing the right sales enablement automation (SEA) platform may seem like a daunting task. To make your buying process easier, we’ve put together ten questions to ask vendors when you evaluate SEA systems. For expert advice, we sought input from…