The team here at Bigtincan always enjoys heading to conferences, meeting new people and hearing what other companies are doing to innovate in their respective industries. And our time at the SaaStr Annual event was no exception. This week, our president and COO, Patrick Welch, was in San Francisco to support Salesforce and participate in a breakfast roundtable panel, connecting with other independent software vendors (ISVs) and sharing the benefits of the Salesforce partner program.
At the panel, Patrick was joined by Brian Walsh of CodeScience, Nick Mehta of Gainsight and moderator, Leyla Seka of Salesforce. The panelists engaged in a lively and thoughtful conversation around the value of partnering with Salesforce, the benefits that have been experienced from continuing to invest in the relationship and advice for other companies and startups considering the same. The panel discussion also focused on the importance for ISVs to integrate their offerings with key Salesforce solutions, like Einstein. Integrations not only improve the value of products to end users, but they also help to solidify a seamless partnership with Salesforce. For Bigtincan, the Salesforce relationship has been critical in furthering our channel-focused go-to-market strategy and in continuing to reach our target users – sales and service organizations who are looking to increase sales and customer satisfaction.
In fact, Bigtincan announced just this week that our mobile, AI-powered sales enablement platform, Bigtincan Hub, is now available for download on the Salesforce AppExchange. By extending our integration into Salesforce, we enable sales professionals to better prepare for meetings, more productively engage with clients and prospects, smoothly capture actions and, ultimately, increase win rates. Read more about this exciting news here.
We always love sharing our knowledge with other companies who are looking to expand their own footprint, and our time with Salesforce at SaaStr Annual achieved that and more. Were you at the event this week? We’d love to hear your thoughts! Connect with us here or on Facebook, Twitter or LinkedIn.