Bigtincan Included in Gartner’s Market Guide for Digital Content Management for Sales
Report Identifies Sales Enablement Platform Provider as a Representative Vendor Meeting all Five Evaluated Capabilities and Thirty-Nine Subfunctions
BOSTON, Mass. – October 24, 2016 – Bigtincan, the leading mobile, AI-powered sales enablement platform provider, today announced that it has been identified as a representative vendor in the Gartner “Market Guide for Digital Content Management for Sales” report. Gartner identified Bigtincan as a representative vendor across all of the evaluated sales use cases, including content repository management, content development, content delivery, content usage analytics and sales process integration, as well as being sufficient in all of the report’s thirty-nine subfunctions.1
“Sales enablement is a rapidly expanding marketplace, and the critical importance that digital content management plays in the success of sales teams is something Bigtincan has always recognized and worked to incorporate into our platform,” said David Keane, Bigtincan co-founder and CEO. “We believe our inclusion by Gartner as a representative vendor reinforces the direction of this industry and the value these solutions bring to customers, particularly across key functionalities such as predictive analytics and guided selling.”
According to Gartner, “Digital sales content management applications encompass repositories, authoring tools, collaborative environments and interfaces, for publishing, versioning, and presenting content to help salespeople (both direct and indirect) efficiently and effectively develop and close business. These applications improve the delivery of sales collateral and other content to salespeople, or to improve engagement with prospects and clients.”2
Bigtincan’s mobile, AI-powered sales enablement platform, the Bigtincan Hub, is designed to dramatically improve sales engagement, win rates and customer satisfaction. Bigtincan Hub empowers sales professionals to be more productive and effective by delivering the right content at the right time to the right location, saving them time and improving how they use content and materials.
The Gartner “Market Guide for Digital Content Management for Sales” report is available for download at https://www.bigtincan.com/about/resources/white-papers/gartner-market-guide-for-digital-content-management-for-sales. To learn more about Bigtincan and how the Bigtincan Hub can help your sales and service teams, go to www.bigtincan.com.
Bigtincan helps sales and service teams increase win rates and customer satisfaction. The company’s mobile, AI-powered sales enablement platform features the industry’s premier user experience that empowers reps to more effectively engage with customers and prospects and encourages team-wide adoption. Leading brands including AT&T, ThermoFisher, Merck, ANZ Bank and others rely on Bigtincan to enhance sales productivity at every customer interaction. Headquartered in Boston, Massachusetts, Bigtincan also has offices across EMEA, Australia and Asia. To discover more about how your organization can benefit from the Bigtincan Hub platform please visit www.bigtincan.com or follow @bigtincan on Twitter.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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1 Gartner “Market Guide for Digital Content Management for Sales” by Tad Travis, Todd Berkowitz, Guneet Bharaj, October 13, 2016.
2 Gartner “Market Guide for Digital Content Management for Sales” by Tad Travis, Todd Berkowitz, Guneet Bharaj, October 13, 2016.